Ad Assets Cheat Sheet
Which image and video assets each Google Ads and LinkedIn campaign type needs, at what spec, and where each one can run. A working reference for anyone briefing, uploading, or building paid ad creative.
Resources
Practical reference sheets and guides, kept current and free to use.
Capture, Distil, Decide
How the work compounds: capture your site and your rivals' into the lake, grow one foundation of what's known, and turn it into a plan that ships. The whole system, chapter by chapter.
Your Next Visitor Is a Machine
A growing share of the visits to your website aren't people - they're AI systems reading on a buyer's behalf. What they can't read, they can't recommend. What machine-readability means in practice, shown live on this site, in six chapters.